Category Archives — "Blog"

A new look for our big screen radar

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With a feed from the National Weather Service, we created a new Oklahoma radar to be displayed on our big screen downtown. A bouncing icon will help viewers immediately pinpoint their location, when severe weather enters into the state. All graphic layers were created and then layered with the radar. This includes major highways, towns, the …

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Big screen set to launch in downtown Oklahoma City

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big_screen

Our team has been working for the last month to design and develop the interface for this big screen on the corner of our newly renovated building in downtown Oklahoma City. The screen launches today and the building will be ready to move in during February, 2015. This newly developed screen technology takes advantage of …

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Oklahoman Radio app drives new audience possibilities

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Ever wish someone would read you the newspaper on your drive to work? Or at the gym? As of today, print subscribers to The Oklahoman can have their news read to them when they’re on the go, or when they don’t have time to hold the newspaper anymore. With the option to listen to full-length articles or …

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Refactoring Project reverses decline in NewsOK traffic

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During the first part of 2013, newsroom editors began to successfully increased homepage article click through’s by testing a real-time article recommendation software called Visual Revenue (VR). During this extended period of testing, the site became disorganized and cluttered, so we created the NewsOK Refactoring Project with four strategic goals in mind. Those strategies were to improve content …

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Store upgrade to include easy-to-use mobile customer service

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Set to soft launch on July 29th, The Oklahoman is upgrading its FULL ACCESS Store with the mobile user in mind. Originally launched in 2010, the store was created, so print subscribers could activate their digital accounts. This gave them FREE access to 7-days of Oklahoman.com, The Oklahoman for iPad and Smartphone, The Oklahoman Print Replica, and The Oklahoman Archives. This site also …

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